SENTANCE DIAGRAM: demographics and/or impact ways in which
artists connect with new audiences

the ways in which




Mouse + Click over the diagram to access text.





This work was commissioned by The San Francisco Foundation and Grants for the Arts/San Francisco Hotel Tax Fund through support from The Wallace Foundation. (To learn more please visit the Wallace Foundation Commissions Page. I was asked to respond to the following inquiry: How rapidly changing demographics and/or evolving technologies impact the ways in which artists and arts organizations connect with new new audiences.

This diagram (a nod to Robert Cumming’s work in the show 9 Artists / 9 Spaces) serves as an organizing mechanism to what I saw as a bewildering number of threads embodied in the foundation’s inquiry. I broke it down to an interlocking set of topics and essays, each accessible via the graphic diagram.

The intention is for this to grow as an active database, with multiple contributors, to document both efforts and insights gained regarding outreach. It is hoped that the site will prove a resource for those artists and arts organizations, across the region (and beyond) faced with the challenges of rapidly changing demographics + evolving technology.

Contact   pweil (at) lnkall (dot) com

Acknowledgements to the San Francisco Foundation, Grants for the Arts/San Francisco Hotel Tax Fund and The Wallace Foundation for initiating this inquiry.

To John Killacky, the SFF Program Officer for Arts and Culture, for offering me this opportunity to research this topic, and for providing me with introductions to Bay Area arts organizations.

To Kary Schulman, Director, Grants for the Arts/San Francisco Hotel Tax Fund, for her support.

Many thanks to Martin Friedman, Mildred Friedman, Dean Swanson, Richard Koshalik and Suzanne Weil for giving me the opportunity to revisit Walker Art Center in the late sixties and early seventies. I am also grateful to Jill Vuchetich, Archivist Walker Art Center and Daniel Smith, Assistant Archivist, Walker Center for providing me with information and dates as well as copies of the exhibition catalogue and articles for 9 Artists / 9 Spaces.

Locally, I was able to speak with the following curators and directors who graciously took the time to respond to this inquiry.

Courtney Fink, Director, Southern Exposure

Ken Foster, Director, Yerba Buena Center for the Arts

Lawrence Rinder, Dean of California College of the Arts at the time of the interview. Currently, Director, Berkeley Art Museum

Richard Rinehart, Digital Media Director and Adjunct Curator, Berkeley Art Museum

Connie Wolf, Director, Contemporary Jewish Museum

Brenda Way, Artistic and Executive Director, ODC

Thanks also to HELLOari Design for website consulting and hosting.



“9 artists / 9 spaces, an exhibition of outdoor projects.” Exhibition Catalogue, Minnesota State Arts Council, 1970

"Figures and Environments" Exhibition Cataologue, Walker Art Center, Minneapolis, 1970

"Making the City Observable." Richard Saul Wurman, Design Quarterly (DQ80) Walker Art Center, Minneapolis, 1971

Boetteger, Suzanne, “A Found Weekend, 1967: Public Sculpture and Anti-Monuments.” Art in America, January 2001

Bonetti,David. “Computer Artist Campbell Finds Visual Poetry in Motion.” San Francisco Chronicle, March 16, 2002, pp. D1, D10

Bornstein, David. "How to Change the World: Social Entrepeneurs and the Power of New Ideas" Oxford University Press, Oxford UK 2007

Kramer, Hilton. “The Studio Vs. The Street” The New York Times, October 15th, 1967

Malraux, André. Le Musée Imaginaire, Gallimard 1965, in translation: museum without walls Doubleday, NY 1967

Sanders, Gabriel, “They’re Building It, but Will They Come?” The Jewish Daily Forward. Nov 20, 2007

Steel Mike, “Sculpture Takes a Hammering.” The Minneapolis Tribune, November 1970, No. 26

Steel, Mike, “9 Artists /9 Spaces.” Landscape Architecture, July 1971

Winn, Stephen. “Contemporary Jewish Museum opens.” San Francisco Chronicle, June 8th 2008



Creative Commons License
This site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. 2008-2010 Peggy Weil